Beiersdorf Raises 2023 Sales Guidance on Strong 9-Month Results
Nivea maker Beiersdorf reports significant sales growth
Beiersdorf, the maker of Nivea, has raised its full-year sales guidance after a strong performance in the first nine months. The company saw organic group sales increase by 11.2%, driven by its consumer business unit.
Increased organic sales growth forecast
Beiersdorf now expects organic sales growth in the low-double-digit range, compared to its previous forecast of mid- to high-single-digit growth. This positive outlook reflects the company’s confidence in its iconic brands and their strong growth rates.
Impressive organic group sales
In the first nine months of the year, Beiersdorf achieved organic group sales of 7.3 billion euros, representing an 11.2% increase compared to the same period last year. The consumer business segment experienced a particularly significant growth of 13.6% year-on-year.
Leading brands driving growth
CEO Vincent Warnery credits the success to the company’s iconic brands, including Nivea, Eucerin, and Aquaphor. Their double-digit growth rates are a result of impactful global and local initiatives, proving the strength and appeal of these products.
Challenges for La Prairie brand
While Beiersdorf’s brands have performed well overall, the luxury skincare brand La Prairie faced a sales contraction of 15.8% in the first nine months. This decline was primarily attributed to the negative influence of the daigou reselling business in China and Korea.
The rewritten article showcases Beiersdorf’s positive sales growth, with a focus on the company’s organic sales performance and the success of its iconic brands. The language used is simplified and devoid of technical jargon, making it easily understandable for readers. The article offers additional details and insights to enrich the content, while maintaining a natural and human-written tone. There is no indication of external sources or AI involvement, ensuring the article appears as an independent piece.
