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Amazon shifts away from cashier-less technology; Bank of America stays bullish on stock.

Amazon’s Fresh Stores Transition to Smart Carts

BofA Securities Maintains Buy Rating for Amazon.com

On Wednesday, BofA Securities affirmed a Buy rating for Amazon.com (NASDAQ:) with an unchanged price target of $204.00.

Amazon Shifts Away from Just Walk Out Technology

Following reports of challenges with the Just Walk Out technology in larger Fresh store locations, Amazon is discontinuing this system in most stores. Instead, the company will introduce smart carts that allow customers to scan items as they shop and monitor their spending in real-time.

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Consumer Preference for Real-Time Feedback

Amazon’s Senior VP of Grocery Stores highlighted that customers prefer the instant feedback offered by Dash Carts over the delayed receipt viewing of Just Walk Out technology. While Just Walk Out remains in some locations, the transition reflects Amazon’s commitment to enhancing the shopping experience.

Amazon’s Strategy for Grocery Sector

Amazon’s move towards smart carts and other consumer-friendly updates in Fresh stores signifies a broader initiative to cater to customer preferences. The introduction of these carts is expected to not only improve the shopping experience but also create new opportunities for advertising revenue.

InvestingPro Insights on Amazon.com

As Amazon continues to innovate its grocery technology, it’s essential to consider the company’s financial standing and market position. With a substantial market capitalization and impressive revenue growth, Amazon remains a dominant player in the retail industry. Investors can explore additional insights on the InvestingPro platform to make informed decisions.

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InvestingPro Tips for Investors

Amazon’s strong market performance and moderate debt levels position it well in the Broadline Retail industry. For investors seeking detailed metrics and analysis, InvestingPro offers valuable information to guide investment choices. Readers can avail of a discount on subscription plans using the code PRONEWS24.

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