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Silverbullet names new CFO and board member to drive financial strategy and governance.

Leadership Changes at Silver Bullet Data Services Group plc

Silver Bullet Data Services Group plc Announces Leadership Transition

Silver Bullet Data Services Group plc, a company specializing in AI-driven digital transformation services, has revealed significant changes to its leadership team. Darren Poynton, who served as Group CFO and Company Secretary for five years, is stepping down. Poynton played a crucial role in guiding the company through its June 2021 IPO and a period of strong financial performance.

Chris Ellis Takes Over as CFO and Company Secretary

Stepping into the role of CFO and Company Secretary is Chris Ellis, a seasoned chartered accountant with diverse experience across industries such as Financial Services, Healthcare, Technology/SAAS, and Oil & Gas. Ellis has previously held leadership positions in both public market and private equity sectors, including roles as Chief Operating Officer at McLaren Strategic Capital and CFO of GE Capital’s largest business outside of the US.

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AnnaMaria Khan-Rubalcaba Joins as Non-Executive Director

Adding to the leadership team, Silver Bullet welcomes AnnaMaria Khan-Rubalcaba as a new Non-Executive Director. Khan-Rubalcaba currently serves as the Chief Executive of HYD, an Omnicom Group Digital Product Agency, bringing extensive marketing technology and AI services expertise to the board.

Confidence in Growth and Innovation

Ian James, CEO of Silver Bullet, expressed confidence in the new appointees’ ability to drive the company’s growth and strategic goals, particularly in the US market. James also acknowledged Darren Poynton for his significant contributions to Silver Bullet’s success.

Embracing Change and Growth Opportunities

Chris Ellis shared his enthusiasm for the new role, recognizing the potential for growth and innovation in the industry, especially amidst upcoming changes in privacy regulation and the shift away from traditional online tracking methods like cookies.

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Navigating Industry Shifts and Maximizing Market Opportunities

The leadership transition at Silver Bullet comes at a pivotal time for the digital transformation sector, adapting to new privacy standards and technological shifts. These appointments are part of Silver Bullet’s strategic approach to navigate industry changes and capitalize on the evolving market landscape.

This article is based on a press release statement from Silver Bullet Data Services Group plc.

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