China’s Huawei Sells 1.6 Million Mate 60 Series Handsets Amid Smartphone Renaissance
Huawei Defies Smartphone Slowdown with Strong Demand
Huawei Technologies has defied the smartphone slowdown by selling an impressive 1.6 million of its Mate 60 series handsets in just six weeks. This surge in demand highlights the Chinese technology giant’s successful high-end smartphone renaissance.
Mate 60 Pro Dominates Sales
Counterpoint Research reveals that the high-end Mate 60 Pro accounts for nearly three-quarters of the Mate series phones sold. This popularity solidifies Huawei’s position in the market.
Apple’s iPhone 15 Release
Interestingly, Huawei’s impressive sales figures coincide with Apple’s launch of the iPhone 15 in China. During the two weeks following the release, Huawei sold over 400,000 units, showcasing its resilience and appeal in the face of competition.
Huawei’s Breakthrough Amidst Sanctions
Huawei made headlines by launching the premium Mate 60 Pro smartphone in late August. Analysts speculate that this device, which features a domestically made chip, signifies a breakthrough for Huawei despite years of U.S. technology sanctions. The handset’s scarcity further adds to its allure, with stock running out quickly upon arrival.
Global Smartphone Market Overview
While major smartphone brands experienced subdued demand, Huawei, its former unit Honor, and Transsion Group were the only brands to achieve year-on-year growth. This success highlights Huawei’s ability to navigate the challenging global market.
China’s Smartphone Market
In China, smartphone shipments remained relatively stable in August, with a marginal year-on-year increase of 0.03% to 18.99 million handsets. This data, provided by the China Academy of Information and Communications (CAICT), emphasizes the significance of Huawei’s exceptional sales performance.
In conclusion, Huawei’s Mate 60 series has captured the attention of smartphone enthusiasts, defying market trends and garnering impressive sales. The Mate 60 Pro, in particular, has emerged as the star of Huawei’s smartphone lineup. As the global smartphone market undergoes significant shifts, Huawei continues to thrive, demonstrating its resilience and innovation.