President Biden Launches Major Tour and $30 Million Ad Buy
Biden’s Tour Kickoff in Pennsylvania
President Joe Biden commenced his tour of battleground states in Pennsylvania on Friday. His reelection team is set to spend $30 million on an advertising campaign as he gears up for the U.S. general election. This move comes on the heels of his bold State of the Union address.
Rallying Democrats Across Key States
During March, Biden and Vice President Kamala Harris will rally Democrats in crucial states where the upcoming election against Republican candidate Donald Trump is expected to be decisive. Following Pennsylvania, Biden’s itinerary includes stops in Georgia, New Hampshire, Wisconsin, and Michigan, while Harris is scheduled to visit Arizona and Nevada.
Increase in State of the Union Viewership
Biden’s State of the Union speech garnered significant attention, with an estimated 32.2 million viewers tuning in across various television networks. This marked an 18% increase from the previous year. Despite a shift towards on-demand streaming services, the speech resonated with a broad audience.
Close Race Expected Against Trump
Opinion polls indicate a tight race between Biden and Trump, with both candidates closely matched in the race for the 270 electoral votes needed for victory. The Biden campaign anticipates a closely contested battle across key states, emphasizing the importance of grassroots efforts.
Record Fundraising and Ad Buy
Biden’s State of the Union address spurred record-breaking fundraising for his campaign. A $30 million ad buy over the next six weeks, targeting diverse digital platforms, aims to reach key Democratic constituencies. The campaign’s robust financial standing underscores its readiness for the general election.
Philadelphia Visit and Voter Registration Surge
Biden’s visit to a Philadelphia suburban county highlighted the substantial increase in Democratic voter registration since 2015. To secure victory in Pennsylvania, Biden aims to capitalize on strong support in urban areas and surrounding suburbs, like Delaware County.
